Blog Category - Radio Campaigns

Outlined below are a couple of the most common and expensive mistakes made by Sydney businesses when considering radio advertising, without a proper understanding of radio ratings and how they work.

According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a criticalfoundation for success when advertising on radio.

Have you been hearing ads on the radio from some of the largest retailers about the tax advantages of purchasing products from them before the end of the financial year?

Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns

It’s official. Radio has a huge influence on how often we eat out.
According to the latest Finding Consumer Trends Report, one out of two radio listeners dine out at least once a week, while 30 percent are dining out more frequently than before. Basically, it has revealed how much radio influences a listener’s dining habits.

Radio advertising in January is a great idea because there's always good deals available from the radio stations.