With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple (and others) introduced podcasting - the ability for radio shows to be recorded, saved and automatically updated into peoples portable music devices so they can catch their particular program at a time that is convenient to them, rather than the original broadcast time slot.
Blog Category - Advertising Strategy
Advertising on Radio - Critical First Steps
According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a criticalfoundation for success when advertising on radio.
The Benefits of Radio for Healthcare Advertising
Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns
Radio Advertising Influences Our Dining Habits
It’s official. Radio has a huge influence on how often we eat out.
According to the latest Finding Consumer Trends Report, one out of two radio listeners dine out at least once a week, while 30 percent are dining out more frequently than before. Basically, it has revealed how much radio influences a listener’s dining habits.
Does Music Streaming Impact on Radio Advertising?
Online music streaming is enjoying unmatched popularity these days. Since the rise of services like Guvera and Spotify, the era of buying physical discs containing music is quickly diminishing to become a thing of the past. As more and more companies seek to get on board the stream train, it has become apparent that streaming music is quickly becoming the new direction of music consumption.