Blog Category - Advertising Strategy

Outlined below are a couple of the most common and expensive mistakes made by Sydney businesses when considering radio advertising, without a proper understanding of radio ratings and how they work.

With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple (and others) introduced podcasting - the ability for radio shows to be recorded, saved and automatically updated into peoples portable music devices so they can catch their particular program at a time that is convenient to them, rather than the original broadcast time slot.

According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a criticalfoundation for success when advertising on radio.

I truly believe radio advertising is a very effective way to increase your sales  - here's my 10 Golden Benefits of Radio Advertising.

If money wasn’t an issue, you’d schedule your radio commercials every week of every year. That’s a luxury even the big boys can’t afford. Considering it’s said 50% or more of all advertising is wasted, it would be a costly luxury as well.

Radio advertising is a powerful and effective marketing tool for your online business — in fact every week over 90% of Australians listen to the radio at some point during their day and better still, one in four people are online while listening to the radio.

Believe it or not, an analysis of Google’s global monthly search volume shows that “When is Mother’s Day” is the single most searched “when” phrase in the world.

Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns

It’s official. Radio has a huge influence on how often we eat out.
According to the latest Finding Consumer Trends Report, one out of two radio listeners dine out at least once a week, while 30 percent are dining out more frequently than before. Basically, it has revealed how much radio influences a listener’s dining habits.

Online music streaming is enjoying unmatched popularity these days. Since the rise of services like Guvera and Spotify, the era of buying physical discs containing music is quickly diminishing to become a thing of the past. As more and more companies seek to get on board the stream train, it has become apparent that streaming music is quickly becoming the new direction of music consumption.